diff --git a/components/metrics/BrowsersTable.js b/components/metrics/BrowsersTable.js
index 2920280f..bf4d0aaa 100644
--- a/components/metrics/BrowsersTable.js
+++ b/components/metrics/BrowsersTable.js
@@ -1,16 +1,17 @@
+import { useRouter } from 'next/router';
 import FilterLink from 'components/common/FilterLink';
 import MetricsTable from 'components/metrics/MetricsTable';
-import { BROWSERS } from 'lib/constants';
 import useMessages from 'hooks/useMessages';
-import { useRouter } from 'next/router';
+import useFormat from 'hooks/useFormat';
 
 export function BrowsersTable({ websiteId, ...props }) {
   const { formatMessage, labels } = useMessages();
   const { basePath } = useRouter();
+  const { formatBrowser } = useFormat();
 
   function renderLink({ x: browser }) {
     return (
-      <FilterLink id="browser" value={browser} label={BROWSERS[browser] || browser}>
+      <FilterLink id="browser" value={browser} label={formatBrowser(browser)}>
         <img
           src={`${basePath}/images/browsers/${browser || 'unknown'}.png`}
           alt={browser}
diff --git a/components/metrics/CountriesTable.js b/components/metrics/CountriesTable.js
index c72d96ed..283fdaf2 100644
--- a/components/metrics/CountriesTable.js
+++ b/components/metrics/CountriesTable.js
@@ -1,8 +1,7 @@
 import { useRouter } from 'next/router';
 import FilterLink from 'components/common/FilterLink';
 import useCountryNames from 'hooks/useCountryNames';
-import useLocale from 'hooks/useLocale';
-import useMessages from 'hooks/useMessages';
+import { useLocale, useMessages, useFormat } from 'hooks';
 import MetricsTable from './MetricsTable';
 
 export function CountriesTable({ websiteId, ...props }) {
@@ -10,6 +9,7 @@ export function CountriesTable({ websiteId, ...props }) {
   const countryNames = useCountryNames(locale);
   const { formatMessage, labels } = useMessages();
   const { basePath } = useRouter();
+  const { formatCountry } = useFormat();
 
   function renderLink({ x: code }) {
     return (
@@ -17,7 +17,7 @@ export function CountriesTable({ websiteId, ...props }) {
         id="country"
         className={locale}
         value={countryNames[code] && code}
-        label={countryNames[code]}
+        label={formatCountry(code)}
       >
         <img src={`${basePath}/images/flags/${code?.toLowerCase() || 'xx'}.png`} alt={code} />
       </FilterLink>
diff --git a/components/metrics/DevicesTable.js b/components/metrics/DevicesTable.js
index 0b8d5708..98690d0a 100644
--- a/components/metrics/DevicesTable.js
+++ b/components/metrics/DevicesTable.js
@@ -2,18 +2,16 @@ import MetricsTable from './MetricsTable';
 import FilterLink from 'components/common/FilterLink';
 import useMessages from 'hooks/useMessages';
 import { useRouter } from 'next/router';
+import { useFormat } from 'hooks';
 
 export function DevicesTable({ websiteId, ...props }) {
   const { formatMessage, labels } = useMessages();
   const { basePath } = useRouter();
+  const { formatDevice } = useFormat();
 
   function renderLink({ x: device }) {
     return (
-      <FilterLink
-        id="device"
-        value={labels[device] && device}
-        label={formatMessage(labels[device] || labels.unknown)}
-      >
+      <FilterLink id="device" value={labels[device] && device} label={formatDevice(device)}>
         <img
           src={`${basePath}/images/device/${device?.toLowerCase() || 'unknown'}.png`}
           alt={device}
diff --git a/components/pages/reports/FieldSelectForm.js b/components/pages/reports/FieldSelectForm.js
index 69f399bb..30fd193da 100644
--- a/components/pages/reports/FieldSelectForm.js
+++ b/components/pages/reports/FieldSelectForm.js
@@ -2,14 +2,14 @@ import { Menu, Item, Form, FormRow } from 'react-basics';
 import { useMessages } from 'hooks';
 import styles from './FieldSelectForm.module.css';
 
-export default function FieldSelectForm({ fields, onSelect }) {
+export default function FieldSelectForm({ items, onSelect }) {
   const { formatMessage, labels } = useMessages();
 
   return (
     <Form>
       <FormRow label={formatMessage(labels.fields)}>
-        <Menu className={styles.menu} onSelect={key => onSelect(fields[key])}>
-          {fields.map(({ label, name, type }, index) => {
+        <Menu className={styles.menu} onSelect={key => onSelect(items[key])}>
+          {items.map(({ name, label, type }, index) => {
             return (
               <Item key={index} className={styles.item}>
                 <div>{label || name}</div>
diff --git a/components/pages/reports/FilterSelectForm.js b/components/pages/reports/FilterSelectForm.js
index 0dc107b0..29493b08 100644
--- a/components/pages/reports/FilterSelectForm.js
+++ b/components/pages/reports/FilterSelectForm.js
@@ -2,11 +2,11 @@ import { useState } from 'react';
 import FieldSelectForm from './FieldSelectForm';
 import FieldFilterForm from './FieldFilterForm';
 
-export default function FilterSelectForm({ fields, onSelect }) {
+export default function FilterSelectForm({ items, onSelect }) {
   const [field, setField] = useState();
 
   if (!field) {
-    return <FieldSelectForm fields={fields} onSelect={setField} />;
+    return <FieldSelectForm items={items} onSelect={setField} />;
   }
 
   return <FieldFilterForm name={field.name} type={field.type} onSelect={onSelect} />;
diff --git a/components/pages/reports/insights/InsightsParameters.js b/components/pages/reports/insights/InsightsParameters.js
index 5d7e1fca..4ec60a9a 100644
--- a/components/pages/reports/insights/InsightsParameters.js
+++ b/components/pages/reports/insights/InsightsParameters.js
@@ -2,7 +2,6 @@ import { useContext, useRef } from 'react';
 import { useMessages } from 'hooks';
 import { Form, FormRow, FormButtons, SubmitButton, PopupTrigger, Icon, Popup } from 'react-basics';
 import { ReportContext } from 'components/pages/reports/Report';
-import { REPORT_PARAMETERS } from 'lib/constants';
 import Icons from 'components/icons';
 import BaseParameters from '../BaseParameters';
 import ParameterList from '../ParameterList';
@@ -16,52 +15,52 @@ export function InsightsParameters() {
   const { formatMessage, labels } = useMessages();
   const ref = useRef(null);
   const { parameters } = report || {};
-  const { websiteId, dateRange, filters, groups } = parameters || {};
-  const queryEnabled = websiteId && dateRange && (filters?.length || groups?.length);
+  const { websiteId, dateRange, fields, filters } = parameters || {};
+  const queryEnabled = websiteId && dateRange && (fields?.length || filters?.length);
 
   const fieldOptions = [
-    { name: 'url_path', type: 'string', label: formatMessage(labels.url) },
-    { name: 'page_title', type: 'string', label: formatMessage(labels.pageTitle) },
-    { name: 'referrer_domain', type: 'string', label: formatMessage(labels.referrer) },
-    { name: 'url_query', type: 'string', label: formatMessage(labels.query) },
-    { name: 'browser', type: 'string', label: formatMessage(labels.browser) },
-    { name: 'os', type: 'string', label: formatMessage(labels.os) },
-    { name: 'device', type: 'string', label: formatMessage(labels.device) },
-    { name: 'country', type: 'string', label: formatMessage(labels.country) },
-    { name: 'region', type: 'string', label: formatMessage(labels.region) },
-    { name: 'city', type: 'string', label: formatMessage(labels.city) },
-    { name: 'language', type: 'string', label: formatMessage(labels.language) },
+    { name: 'url_path', label: formatMessage(labels.url) },
+    { name: 'page_title', label: formatMessage(labels.pageTitle) },
+    { name: 'referrer_domain', label: formatMessage(labels.referrer) },
+    { name: 'url_query', label: formatMessage(labels.query) },
+    { name: 'browser', label: formatMessage(labels.browser) },
+    { name: 'os', label: formatMessage(labels.os) },
+    { name: 'device', label: formatMessage(labels.device) },
+    { name: 'country', label: formatMessage(labels.country) },
+    { name: 'region', label: formatMessage(labels.region) },
+    { name: 'city', label: formatMessage(labels.city) },
+    { name: 'language', label: formatMessage(labels.language) },
   ];
 
   const parameterGroups = [
-    { label: formatMessage(labels.breakdown), group: REPORT_PARAMETERS.groups },
-    { label: formatMessage(labels.filters), group: REPORT_PARAMETERS.filters },
+    { id: 'fields', label: formatMessage(labels.fields) },
+    { id: 'filters', label: formatMessage(labels.filters) },
   ];
 
   const parameterData = {
+    fields,
     filters,
-    groups,
   };
 
   const handleSubmit = values => {
     runReport(values);
   };
 
-  const handleAdd = (group, value) => {
-    const data = parameterData[group];
+  const handleAdd = (id, value) => {
+    const data = parameterData[id];
 
     if (!data.find(({ name }) => name === value.name)) {
-      updateReport({ parameters: { [group]: data.concat(value) } });
+      updateReport({ parameters: { [id]: data.concat(value) } });
     }
   };
 
-  const handleRemove = (group, index) => {
-    const data = [...parameterData[group]];
+  const handleRemove = (id, index) => {
+    const data = [...parameterData[id]];
     data.splice(index, 1);
-    updateReport({ parameters: { [group]: data } });
+    updateReport({ parameters: { [id]: data } });
   };
 
-  const AddButton = ({ group }) => {
+  const AddButton = ({ id }) => {
     return (
       <PopupTrigger>
         <Icon>
@@ -71,11 +70,11 @@ export function InsightsParameters() {
           {(close, element) => {
             return (
               <PopupForm element={element} onClose={close}>
-                {group === REPORT_PARAMETERS.groups && (
-                  <FieldSelectForm fields={fieldOptions} onSelect={handleAdd.bind(null, group)} />
+                {id === 'fields' && (
+                  <FieldSelectForm items={fieldOptions} onSelect={handleAdd.bind(null, id)} />
                 )}
-                {group === REPORT_PARAMETERS.filters && (
-                  <FilterSelectForm fields={fieldOptions} onSelect={handleAdd.bind(null, group)} />
+                {id === 'filters' && (
+                  <FilterSelectForm items={fieldOptions} onSelect={handleAdd.bind(null, id)} />
                 )}
               </PopupForm>
             );
@@ -88,22 +87,19 @@ export function InsightsParameters() {
   return (
     <Form ref={ref} values={parameters} onSubmit={handleSubmit}>
       <BaseParameters />
-      {parameterGroups.map(({ label, group }) => {
+      {parameterGroups.map(({ id, label }) => {
         return (
-          <FormRow key={label} label={label} action={<AddButton group={group} onAdd={handleAdd} />}>
-            <ParameterList
-              items={parameterData[group]}
-              onRemove={index => handleRemove(group, index)}
-            >
+          <FormRow key={label} label={label} action={<AddButton id={id} onAdd={handleAdd} />}>
+            <ParameterList items={parameterData[id]} onRemove={index => handleRemove(id, index)}>
               {({ value, label }) => {
                 return (
                   <div className={styles.parameter}>
-                    {group === REPORT_PARAMETERS.groups && (
+                    {id === 'fields' && (
                       <>
                         <div>{label}</div>
                       </>
                     )}
-                    {group === REPORT_PARAMETERS.filters && (
+                    {id === 'filters' && (
                       <>
                         <div>{label}</div>
                         <div className={styles.op}>{value[0]}</div>
diff --git a/components/pages/reports/insights/InsightsTable.js b/components/pages/reports/insights/InsightsTable.js
index 7832a899..0d5298e4 100644
--- a/components/pages/reports/insights/InsightsTable.js
+++ b/components/pages/reports/insights/InsightsTable.js
@@ -1,20 +1,42 @@
-import { useContext } from 'react';
+import { useContext, useEffect, useState } from 'react';
 import { GridTable, GridColumn } from 'react-basics';
-import { useMessages } from 'hooks';
+import { useFormat, useMessages } from 'hooks';
 import { ReportContext } from '../Report';
+import EmptyPlaceholder from 'components/common/EmptyPlaceholder';
 
 export function InsightsTable() {
+  const [fields, setFields] = useState();
   const { report } = useContext(ReportContext);
   const { formatMessage, labels } = useMessages();
-  const { groups = [] } = report?.parameters || {};
+  const { formatValue } = useFormat();
+
+  useEffect(
+    () => {
+      setFields(report?.parameters?.fields);
+    },
+    // eslint-disable-next-line react-hooks/exhaustive-deps
+    [report?.data],
+  );
+
+  if (!fields) {
+    return <EmptyPlaceholder />;
+  }
 
   return (
     <GridTable data={report?.data || []}>
-      {groups.map(({ name, label }) => {
-        return <GridColumn key={name} name={name} label={label} />;
+      {fields.map(({ name, label }) => {
+        return (
+          <GridColumn key={name} name={name} label={label}>
+            {row => formatValue(row[name], name)}
+          </GridColumn>
+        );
       })}
-      <GridColumn name="views" label={formatMessage(labels.views)} width="100px" />
-      <GridColumn name="visitors" label={formatMessage(labels.visitors)} width="100px" />
+      <GridColumn name="visitors" label={formatMessage(labels.visitors)} width="100px">
+        {row => row.visitors.toLocaleString()}
+      </GridColumn>
+      <GridColumn name="views" label={formatMessage(labels.views)} width="100px">
+        {row => row.views.toLocaleString()}
+      </GridColumn>
     </GridTable>
   );
 }
diff --git a/hooks/index.js b/hooks/index.js
index 6a9b3b35..004260b0 100644
--- a/hooks/index.js
+++ b/hooks/index.js
@@ -6,6 +6,7 @@ export * from './useDocumentClick';
 export * from './useEscapeKey';
 export * from './useFilters';
 export * from './useForceUpdate';
+export * from './useFormat';
 export * from './useLanguageNames';
 export * from './useLocale';
 export * from './useMessages';
diff --git a/hooks/useFormat.js b/hooks/useFormat.js
new file mode 100644
index 00000000..3fd10ec8
--- /dev/null
+++ b/hooks/useFormat.js
@@ -0,0 +1,39 @@
+import useMessages from './useMessages';
+import { BROWSERS } from 'lib/constants';
+import useLocale from './useLocale';
+import useCountryNames from './useCountryNames';
+
+export function useFormat() {
+  const { formatMessage, labels } = useMessages();
+  const { locale } = useLocale();
+  const countryNames = useCountryNames(locale);
+
+  const formatBrowser = value => {
+    return BROWSERS[value] || value;
+  };
+
+  const formatCountry = value => {
+    return countryNames[value] || value;
+  };
+
+  const formatDevice = value => {
+    return formatMessage(labels[value] || labels.unknown);
+  };
+
+  const formatValue = (value, type) => {
+    switch (type) {
+      case 'browser':
+        return formatBrowser(value);
+      case 'country':
+        return formatCountry(value);
+      case 'device':
+        return formatDevice(value);
+      default:
+        return value;
+    }
+  };
+
+  return { formatBrowser, formatCountry, formatDevice, formatValue };
+}
+
+export default useFormat;
diff --git a/hooks/useMessages.js b/hooks/useMessages.js
index 0719afd8..3c13fab0 100644
--- a/hooks/useMessages.js
+++ b/hooks/useMessages.js
@@ -4,11 +4,11 @@ import { messages, labels } from 'components/messages';
 export function useMessages() {
   const { formatMessage } = useIntl();
 
-  function getMessage(id) {
+  const getMessage = id => {
     const message = Object.values(messages).find(value => value.id === id);
 
     return message ? formatMessage(message) : id;
-  }
+  };
 
   return { formatMessage, FormattedMessage, messages, labels, getMessage };
 }
diff --git a/lib/data.ts b/lib/data.ts
index c2c53de3..47023bb4 100644
--- a/lib/data.ts
+++ b/lib/data.ts
@@ -25,7 +25,7 @@ export function flattenJSON(
   ).keyValues;
 }
 
-export function getDynamicDataType(value: any): string {
+export function getDataType(value: any): string {
   let type: string = typeof value;
 
   if ((type === 'string' && isValid(value)) || isValid(parseISO(value))) {
@@ -36,7 +36,7 @@ export function getDynamicDataType(value: any): string {
 }
 
 function createKey(key, value, acc: { keyValues: any[]; parentKey: string }) {
-  const type = getDynamicDataType(value);
+  const type = getDataType(value);
 
   let dynamicDataType = null;
 
diff --git a/pages/api/reports/insights.ts b/pages/api/reports/insights.ts
index 44f72063..decb1f81 100644
--- a/pages/api/reports/insights.ts
+++ b/pages/api/reports/insights.ts
@@ -27,7 +27,7 @@ export default async (
     const {
       websiteId,
       dateRange: { startDate, endDate },
-      groups,
+      fields,
       filters,
     } = req.body;
 
@@ -35,7 +35,7 @@ export default async (
       return unauthorized(res);
     }
 
-    const data = await getInsights(websiteId, groups, {
+    const data = await getInsights(websiteId, fields, {
       ...filters,
       startDate: new Date(startDate),
       endDate: new Date(endDate),
diff --git a/queries/analytics/eventData/getEventDataEvents.ts b/queries/analytics/eventData/getEventDataEvents.ts
index a3a19bb1..25084111 100644
--- a/queries/analytics/eventData/getEventDataEvents.ts
+++ b/queries/analytics/eventData/getEventDataEvents.ts
@@ -25,7 +25,7 @@ async function relationalQuery(websiteId: string, filters: QueryFilters) {
         event_data.event_key as "fieldName",
         event_data.data_type as "dataType",
         event_data.string_value as "value",
-        count(*) as total
+        count(*) as "total"
       from event_data
       inner join website_event
         on website_event.event_id = event_data.website_event_id
diff --git a/queries/analytics/reports/getInsights.ts b/queries/analytics/reports/getInsights.ts
index 0f778555..4c47052b 100644
--- a/queries/analytics/reports/getInsights.ts
+++ b/queries/analytics/reports/getInsights.ts
@@ -5,7 +5,7 @@ import { EVENT_TYPE } from 'lib/constants';
 import { QueryFilters } from 'lib/types';
 
 export async function getInsights(
-  ...args: [websiteId: string, groups: { name: string; type: string }[], filters: QueryFilters]
+  ...args: [websiteId: string, fields: { name: string; type?: string }[], filters: QueryFilters]
 ) {
   return runQuery({
     [PRISMA]: () => relationalQuery(...args),
@@ -15,7 +15,7 @@ export async function getInsights(
 
 async function relationalQuery(
   websiteId: string,
-  groups: { name: string; type: string }[],
+  fields: { name: string; type?: string }[],
   filters: QueryFilters,
 ): Promise<
   {
@@ -41,6 +41,7 @@ async function relationalQuery(
       and website_event.event_type = {{eventType}}
       ${filterQuery}
     group by 1
+    limit 500
     `,
     params,
   );
@@ -48,7 +49,7 @@ async function relationalQuery(
 
 async function clickhouseQuery(
   websiteId: string,
-  groups: { name: string; type: string }[],
+  fields: { name: string; type?: string }[],
   filters: QueryFilters,
 ): Promise<
   {
@@ -65,14 +66,14 @@ async function clickhouseQuery(
   return rawQuery(
     `
     select 
-      ${parseFields(groups)}
+      ${parseFields(fields)}
     from website_event
     where website_id = {websiteId:UUID}
       and created_at between {startDate:DateTime} and {endDate:DateTime}
       and event_type = {eventType:UInt32}
       ${filterQuery}
-    group by ${groups.map(({ name }) => name).join(',')}
-    order by 1 desc
+    group by ${fields.map(({ name }) => name).join(',')}
+    order by 1 desc, 2 desc
     limit 500
     `,
     params,